what is brand strategy?

first, let's clear up the biggest misconception about brand strategy: your brand is not solely your product, your logo, your website, or your name. your brand is all of that and more — it's the stuff that feels intangible.​​​​​​​
Your brand is that hard-to-pin-down feeling that separates memorable brands from forgettable brands. A branding strategy is a business plan to achieve a series of long-term goals that result in the identification and preference of your brand by consumers. A successful branding strategy encompasses the brand's consumer needs, emotions, and competitive environments. 
My approach is simple and direct, displaying clean and functional design. My process revolves around conversation, understanding, exploring and decluttering. My goal is to create brands that are eco-conscience and to help brands that want to reduce the carbon footprint. With over 10 years of experience, I have developed a strong passion for minimalist design with deep focus on typography, geometry, shapes and ecological thinking. 
Book a brand discovery session today!​​​​​​​
• Art direction
• Branding
• Brand guidelines
• Logo design
• Illustration
• Iconography

• Brand communications
• Packaging
• Marketing campaigns
• Editorial (magazine, brochures, annual reports, etc)
• Stationery design
• Print management

• Planning & wireframing
• Web page design
• App Design (UI)
• Social media presence
• Motion graphics
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